GIF Pronunciation

How do you pronounce “GIF”?

How do you pronounce GIF? With a soft G as in “Gin”, or with a hard G as in “Gift”? Some people have very strong opinions on the matter.

GIF Pronunciation

The debate rages on over at the GIF Pronunciation Page. and Reddit.

Oh, incidentally, we prefer to say “JIF” —with the soft G— as the developers of the format intended.